Privacy Policy

Introduction

At Forever Bridal & Formal, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and safeguard your personal information when you interact with our website (https://www.foreverbridal.com.au). By using our website, you consent to the practices outlined here.

Information We Collect

We may collect personal information such as your name, email address, phone number, billing/shipping address, order history and payment details. We also collect non‑personal information such as browser type, device information, IP address and website usage data. Payments are processed securely through PCI‑compliant providers. We do not store full credit card numbers.

How We Use Your Information

We use your information to process orders, manage customer accounts, respond to enquiries, personalise your shopping experience, improve our website, send order updates and—only with your consent—send marketing communications.

Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance user experience, analyse site traffic and support core website functionality. You may disable cookies in your browser, but some website features may not function correctly.

Embedded Content

Pages on our site may include embedded content (e.g., videos, images, articles). Embedded content behaves the same way as if you visited the originating site and may collect data as per their own privacy policies.

Data Sharing & Third‑Party Services

We do not sell or trade personal information. We may share data with trusted partners who assist with order processing, payment services, shipping, IT hosting, analytics and customer communication. These partners are required to protect your information and use it only for authorised purposes.

Data Storage & Retention

We retain transactional data for 7 years (as required under Australian tax law), account information for up to 10 years, and marketing consent data until you unsubscribe. We may retain anonymised usage data for analytics purposes.

Your Rights

You have the right to access your personal information, request corrections, request deletion where legally permitted, restrict processing and opt out of marketing communications at any time.

Security Measures

We take reasonable steps to secure your information, including encryption, secure servers, access restrictions and regular security reviews. However, no online transmission is fully secure, and users provide information at their own risk.