Cookie Policy

Introduction

This Cookie & Tracking Policy explains how Forever Bridal & Formal (https://www.foreverbridal.com.au) uses cookies and similar technologies to enhance your browsing experience. By using our website, you consent to the use of cookies in accordance with this policy.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They allow the website to recognise your device and store certain information about your preferences or activity.

Types of Cookies We Use

We may use the following categories of cookies:

• Essential Cookies – Required for core website functions such as navigation, cart functionality and secure checkout.

• Performance & Analytics Cookies – Help us understand how visitors use the site so we can improve functionality.

• Functional Cookies – Remember your preferences, such as language or region.

• Marketing & Advertising Cookies – Used to deliver personalised ads or measure advertising effectiveness.

Third‑Party Cookies

We may allow trusted third‑party services to place cookies on your device, such as:

• Google Analytics

• Meta / Facebook Pixel

• Payment platforms (e.g., PayPal, Afterpay)

These services may collect information about your browsing behaviour on our site.

What We Use Cookies For

We use cookies to:

• Operate the website efficiently

• Enable online checkout and cart functionality

• Track website performance and identify bugs

• Understand traffic patterns and improve user experience

• Deliver relevant marketing and retargeting ads

Managing Your Cookie Preferences

You can control or disable cookies through your browser settings. Most browsers allow you to:

• Block cookies

• Delete existing cookies

• Receive alerts before cookies are stored

Please note: Disabling cookies may impact website performance or prevent certain features from working properly.

Do Not Track Signals

Some browsers allow users to send a 'Do Not Track' signal. Our website may not respond to such signals, as there is no consistent industry standard for handling them.